Esther Katz

Why Transformers Aren’t the Whole Story

An interview with Maria Sukhareva, Principal AI Expert at Siemens

Sep 19 • 

Real Talk AI

45:53

August 2025

P.L.A.C.E : Category Design Framework For Tech Companies

Last week, I found myself in a spirited debate with a seasoned sales executive. His view? “Focus on selling the thing, not the category.” Mine? “ We…

Aug 18 • 

Real Talk AI

The AI Maturity Gap: What Are You Ready For?

Used by Fortune 500 manufacturers, mid-market firms, and startups alike.

Aug 8 • 

Real Talk AI

50:36

Why Human Controversy Beats AI Perfection: Sydney Sweeney's Marketing Moment

Sydney Sweeney & the "Great Jeans" Backlash

Aug 2 • 

Real Talk AI

2

July 2025

AI SEO : The 5% Framework That Actually Drives Results (July 2025)

This analysis breaks down real frameworks and performance data from companies that have cracked Answer Engine Optimization (AEO).

Jul 30 • 

Real Talk AI

2

Authenticity Is a Daily Decision

Most people struggle with authenticity because they don't know who they are. Get ready for an avalnche of fake truthfullness.

Jul 27 • 

Real Talk AI

The GENIUS Act: Why Stablecoins Just Became the New Financial OS

You might not like Trump. But the GENIUS Act might be the one good thing he has done to save the US Dollar.

Jul 18 • 

Real Talk AI

1

GTM Tactics from the Tech Sales Battlefield

Used by Microsoft, Kroger, and a $60M/yr FinTech business unit.

Jul 14 • 

Real Talk AI

58:20

The AI Vetting Playbook

How a Principal AI Expert at Siemens is helping enterprise leaders separate real innovation from smoke and mirrors.

Jul 10 • 

Real Talk AI

59:21

June 2025

Why Your Team Is Quiet Quitting: A Founder’s Guide to Reigniting Motivation Through Flow

The Shameful Truth Keeping Founders Up at Night: Your Employees Hate Working for You.

Jun 3 • 

Real Talk AI

May 2025